Americans are increasingly less inclined to tune into the nightly network news broadcasts for their daily dose of news. Newspaper readers are dying off faster than they're being replacedas people turn to the Internet for frequent updates and are used to free access to hot off the press information. According to recent figures from Nielsen Monitor-Plus, the leading provider of competitive advertising information, advertising spending indicates that Internet advertising showed substantial increases (+23.2%) of any category against National Magazines (8.4%), National Sunday Supplements (6.5%), Outdoor (5.1%) and Spot TV Markets 101-210 (3.2%).Here is a summary of the Nielsen advertising spend by category:
Internet...up 23.2% National Magazines...up 8.4% National Sunday Supplements...up 6.5% Outdoor...up 5.1% Spot TV (markets 101-210)...up 3.2% Spanish-Language TV...up 0.2% Cable TV...down 0.3% Spot Radio...down 1.8% Network TV...down 3.8% Spot TV (markets 1-100)...down 4.6% Local Sunday Supplements...down 4.7% Local Magazines...down 5.2% B-to-B Magazines...down 5.7% National Newspaper...down 5.9% Local Newspaper...down 8.0% Network Radio...down 8.5%.
These figures indicate that the media landscape is changing dramatically and customers are driving interactions with brands. Veronis Suhler Stevenson (www.vss.com) cites that the trends indicate that ' dizzying array of media choices prompted major brands to ratchet up their use of alternative media strategies.' VSS indicated that spending on alternative advertising – including Internet, mobile, videogames and digital out-of-home, among others – grew 36.6 percent to $26.53 billion in 2006 and this has accelerated in the last 18 months. Traditional advertising spending in the same time frame grew only 2.4 percent to $183.21 billion in 2006 while producing a CAGR of 2.8 percent in the five-year period, hindered by slow growth in print-based newspapers, yellow pages and consumer magazines. What will be the impact on media, advertisers and media consumers as converging media undergoes radical change?
We blog about CRM, customer relationship marketing, cover wrap marketing programs, loyalty label marketing programs - any means of creating direct, tangible touch points with valuable customers and prospects.
Thursday, April 10, 2008
Monday, January 28, 2008
Getting the Enterprise on the Social Media Bandwagon
Corporations are adopting social media in record numbers. Learning how to use social media and leverage the latest interactive tools and techniques to advance your organizational goals means understanding practical solutions you can apply immediately to help integrate social media technology into your communication programs.
In order to engage employees and dramatically improve internal communications means engaging your organization by blogging and podcasting to maximum effectiveness. Clearly the objective is to increase productivity and improve internal communications by developing a social media (blogging, podcasting, wiki) strategy to drive performance-based communications
If you believe that developing your online communications to meet the needs of a diverse employee population means transforming your organization's blog/podcast from purely an information source to a comprehensive strategic tool, you are correct. Understanding how these new social media technologies work, including legal considerations, IT support, policy and guidelines, will revolutionise the corporate machine by establishing a stronger sense of community and brand is where we come in.
Determining key steps and strategies for setting up and managing an effective internal blog thus integrating new social media tools with traditional media to multiply results is no small task. Harnessing the collaborative power of your people as well as building senior management support for your social media programs means measuring the value of your organization's blog/podcast through key metrics and gathering employee feedback.
Leveraging the company blog/podcast to build your internal brand allows the whole of the workforce to participate in the 'Corporate Voice'.Developing the business case you need to win sponsor approval and roll out the best technologies for meeting your business goals and objectives is what we help you accomplish.
In order to engage employees and dramatically improve internal communications means engaging your organization by blogging and podcasting to maximum effectiveness. Clearly the objective is to increase productivity and improve internal communications by developing a social media (blogging, podcasting, wiki) strategy to drive performance-based communications
If you believe that developing your online communications to meet the needs of a diverse employee population means transforming your organization's blog/podcast from purely an information source to a comprehensive strategic tool, you are correct. Understanding how these new social media technologies work, including legal considerations, IT support, policy and guidelines, will revolutionise the corporate machine by establishing a stronger sense of community and brand is where we come in.
Determining key steps and strategies for setting up and managing an effective internal blog thus integrating new social media tools with traditional media to multiply results is no small task. Harnessing the collaborative power of your people as well as building senior management support for your social media programs means measuring the value of your organization's blog/podcast through key metrics and gathering employee feedback.
Leveraging the company blog/podcast to build your internal brand allows the whole of the workforce to participate in the 'Corporate Voice'.Developing the business case you need to win sponsor approval and roll out the best technologies for meeting your business goals and objectives is what we help you accomplish.
Subscribe to:
Posts (Atom)